Wednesday, March 25, 2009

Is Twitter blowing up?

Has Twitter suddenly blown up?
Mickey Kaus speculates that Twitter has been quietly paying people to spread the word and asks "hasn't there been a whole lot of seemingly spontaneous and semi-mindless mentioning of Twitter lately?" 
I have no insight into the company's marketing strategy, but I have also noticed that a lot people have been talking and writing about Twitter in the last month or two.
Google Trends shows a dramatic increase in searches for "Twitter" beginning sometime in December.

The web traffic monitoring site Alexa shows that Twitter's traffic grew steadily through 2008, tripling over the year, and that their traffic appears to have tripled again in the last three months.
And Quantcast--whoever they are--charts a significant uptick in visits to Twitter occurring in the last month or so:
So it appears that, yes, Twitter has really been blowing up in the last few months. Why has this happened so suddenly? Why did ABC feel compelled to advertise their Twittering during Obama's news conference last night? It's hard to say (maybe an internet epidemiologist could tell us). 


Martin said...

The reliability and credibility of the Alexa Rankings have often been subject to differences. There are opinions that the Alexa ranking is far more credible and true for the sites below 10,0000 than that for the ones above it. Another factor that proves to be a major drawback of the Alexa rankings is that the rankings are governed by the Alexa toolbar and the Alexa toolbar users community. All the browser types are not taken into account as far as the rankings are concerned. As for example the Alexa rankings does not work in Windows Vista even though the latter has a huge user base and is highly popular.

David Archer said...

Thanks for the comments, Martin. It's not clear how reliable any of these traffic monitoring sites are, which is why I chose three (all of which more or less show a common trend).

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