That is, rather than Google, Yahoo, Microsoft Live, Alta Vista, Ask, etc providing overlapping views of the central data repository that is the World Wide Web, each returns a particular sampling of that data, which can differ to a startling degree from the other samples.This seems to make sense. If Google opens a grocery store in Durango, I could profitably open a store in Alamosa by replicating Google's Durango store because geography obviously matters to customers of bricks-and-matter retailers, like Alamosans who'd prefer not to trek to Durango. A strict me-too strategy on the internet, however, is mostly senseless. Wouldn't Ask, Yahoo and other competitors fail in the search competition if they didn't significantly differentiate their product from Google's?
Sunday, June 24, 2007
Differentiating the search market
James Fallows writes about a study showing that the first-page results of leading search engines produce widely varying results: